New to SEO? This article will guide you from the basics of SEO to mobile SEO. As a website owner, it is important that you know your way around in order to get a higher ranking in search engines, to improve conversion rate, and to ultimately increase
First, SEO (Search Engine Optimization) is any strategy or tactic used to increase the amount of visitors in a website by obtaining a high-ranking placement in the search results page of a search engine like Google, Yahoo, Bing, etc. It is very likely you will have more visitors once a website has higher ranking. Don’t just aim for the first result’s page, aim for the top spot! These, unpaid results, are called “organic”, “natural”or “earned” results.
Part 1: SEO Basics
Create unique and accurate Page Titles
The title tag is the most important on-page SEO factor. Technically, it is called “Title Element”, which defines the title of a document. 1 The contents of the title tag appear at the first line of the results. You would know that the results of the query are relevant to what you searched because words in the title are in bold. 2 Also, It is not your page’s primary headline, rather, you can see it at the topmost page of your browser, and is populated by your page’s source code in a meta tag.
1. Make unique title tags for each page
Be sure that your title tags are distinct from one another in each page. This is the only way that Google will know the difference of each page on your site. It is a big no-no to have similar title tags on all of your pages.
2. Be mindful of length
Search engines will shorten titles in search results. As for Google, the length is between 50-60 characters. If your title is too long, Search engines will show an ellipsis “…” to indicate that it is cut off.
3. Relevance to the topic
Make sure that your title tags are close to the Title Tag. This technique is one way of getting higher ranking by being searched too often and showing great relevance of topic to the searched word.
Make use of the “Description” Meta Tag
Another way to increase traffic other than the title tag is the description meta tags. These are HTML attributes that provide concise, from the word itself, descriptions or explanations of the contents of your web pages. It is commonly used on SERP or search engine result pages to display preview snippets for a given page. Words in the snippet are bolded when they appear in the user’s query.
The code below is an example of where you can locate the meta description tag. This is where you can encode a brief description of the page. Search engines only allow a maximum of 160 characters. If the description is too long, it will still show an ellipsis “…”.
1. Be mindful of the recommended length
Remember that search engines have a recommended length for meta description tags which is 150-160 characters. Accurately summarize the page content in order to give your viewers an idea of what your page is all about. With this, there are more chances of getting clicked often.
2. Avoid duplication of meta tag descriptions
This goes to all pages in your website. Make sure to create unique descriptions per website page.
3. Make it specific and relevant
It is a major turn off for users if your description tag is different from what your website page is all about. Let them get what they searched for. Avoid unnecessary words.
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