Part 4: SEO for Mobile Phones
Notify Search Engines of Mobile Sites
One of the primary rules in mobile SEO is notifying search engines that you have mobile-formatted pages. Just like a website SEO, ensuring search engines index your pages and the content is vital in getting higher ranking. As a Webmaster, you will experience new challenges. Mobile sites have different formats, management methods and require different expertise than normal websites.
Here are three mobile configurations to make sure that search engines understand your mobile set-up:
Responsive Web Design
Responsive design serves all devices with the same code that just automatically adjusts for each screen size. This works great for laptops, huge monitors, tablets and smartphones. Users won’t be able to experience the slowdowns that redirects bring and search engines have just one page to index and rank.
Image Source: Good Web Australia
Dynamic Serving is a set-up where the server responds with different CSS and HTML on the same URL depending on the device type. Make sure you are using Vary HTTP header to help Googlebots discover your mobile-optimized content faster.
Image Source: Google Developers
Serves different code to each device and on separate URLs. This configuration tries to detect the user’s device, then redirects to the appropriate page using HTTP redirects along with the Vary HTTP header. Since Google sees different URLs as different pages, you can do several things to let Google understand the relationship between your desktop and mobile pages so that your site is as visible to mobile searchers as it is to desktop searchers.
Guide mobile users accurately
Redirect mobile users to the correct version
Switch content based on User-agent
Your websites may have the same URL for both desktop and mobile content but their format changes slightly according to User-agent. Google uses Googlebot for web and Googlebot-mobile for mobile search when it comes to what a typical desktop and mobile user see. Always remember that failure of proper site configuration will be considered cloaking which leads to site disappearing from search results.
This tool will analyze your URL and report if the page has a mobile-friendly design. Here
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