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Vi Commerce SEO Campaign Guide – Part 4

Part 4: SEO for Mobile Phones

 

Notify Search Engines of Mobile Sites

 

One of the primary rules in mobile SEO is notifying search engines that you have mobile-formatted pages. Just like a website SEO, ensuring search engines index your pages and the content is vital in getting higher ranking. As a Webmaster, you will experience new challenges. Mobile sites have different formats, management methods and require different expertise than normal websites.

 

Here are three mobile configurations to make sure that search engines understand your mobile set-up:

 

Responsive Web Design

Responsive design serves all devices with the same code that just automatically adjusts for each screen size. This works great for laptops, huge monitors, tablets and smartphones. Users won’t be able to experience the slowdowns that redirects bring and search engines have just one page to index and rank.

 

responsive_design

Image Source: Good Web Australia

 

Dynamic Serving

Dynamic Serving is a set-up where the server responds with different CSS and HTML on the same URL depending on the device type. Make sure you are using Vary HTTP header to help Googlebots discover your mobile-optimized content faster.

 

mobile seo

Image Source: Google Developers

 

Separate URLs
Serves different code to each device and on separate URLs. This configuration tries to detect the user’s device, then redirects to the appropriate page using HTTP redirects along with the Vary HTTP header. Since Google sees different URLs as different pages, you can do several things to let Google understand the relationship between your desktop and mobile pages so that your site is as visible to mobile searchers as it is to desktop searchers.

 

Guide mobile users accurately

 

Redirect mobile users to the correct version

One of the common problems a webmaster experiences is having the mobile version of the website appear on a desktop computer and vice versa. Use server-side redirects instead of JavaScript redirects. Use a tool like Screaming Frog to understand redirect chains so you can limit them, this will support both desktop and mobile SEO.

 

Switch content based on User-agent

Your websites may have the same URL for both desktop and mobile content but their format changes slightly according to User-agent. Google uses Googlebot for web and Googlebot-mobile for mobile search when it comes to what a typical desktop and mobile user see. Always remember that failure of proper site configuration will be considered cloaking which leads to site disappearing from search results.

 

This tool will analyze your URL and report if the page has a mobile-friendly design. Here

 

Our Result: 

mobile friendly 1

 

vi commerce mobile 2

 

For Mobile SEO for eCommerce Website Help: Give us a call at +1 415-503-2351 or send in your enquiry here

 

This guide will have four parts: First part is the SEO Basics, second is Improving Site Structure, third is Optimizing Content and last part is SEO for Mobile.

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