Part 3: Optimizing Content
Offer Quality Content and Services
One thing that interest users in viewing websites is how the content is written. Make sure to provide, not only unique but unique-value, content. The difference is: Unique content refers to words that don’t appear anywhere else on the website, while unique-value content is how useful it can be to users. A search engines job “…is to get you to the answer you’re looking for faster, creating a nearly seamless connection between you and the knowledge you seek”, says Google.
Search engines love fresh content. However, you can’t just add new content or update your pages just for the sake of having new ones. Get to know your readers and what interest them. Those topics that seem popular to them are the ones that need fresh content. Google calls this Query Deserved Freshness or QDF. Once there’s a commonly searched topic or keyword, they apply QDF to that and look to see if there is any fresh content on that topic. If there is, immediately that new content is given boost in rankings.
Video Source: Google Webmasters – YouTube
1. Compose simple text
Simple and well-written content gains more readers than complicated ones. Avoid unnecessary words, this can only make everything sloppy and hard to comprehend.
2. Don’t forget that you are writing primarily for your users
You might get preoccupied with the thought of getting higher rankings and forget about the needs of your users. It is best to make improvements your website with your users in mind this will give the search engine easy access to your pages.
3. Organize your topics
Users love organized content! This will make it easier for them to find what they are looking for. Just remember to include subheadings in every new division you make.
4. Talk in their language
Instead of asking Google what customers usually search online, listen to your customers. Go to forums where they ask questions or interact with them through social media. Using their words will help you optimize your content and eventually, it will match the queries they type into search engines.
Write Better Anchor Text
Anchor text is the visible characters and words that appears highlighted in a hypertext link. If clicked, it leads to a target website page.
1. Place anchor text in a relevant content
Surround your links with highly relevant content. You wouldn’t want to mislead your users with the wrong information, irrelevant contents for example.
2. Internal links shouldn’t be forgotten
There are more possibilities in external linking but don’t dwell too much on this. Search engines can navigate your website better if anchor texts links to internal pages.
3. Format links so they can be easily spotted
Highlight your anchor text so that your users can see them right away.
Make sure they can distinguish between normal text and anchor text so that they won’t miss them.
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