A lot of e-commerce platforms has been surfacing lately. As an online store owner, you should be aware of the best platforms these days in order to not get left behind with today’s latest trends in the business and, most of all, to attain/maintain the quality website that you’ve been dreaming of. To those who are still in their first stages of planning to have an e-commerce website, this article might come in handy for you. Various things have to be deliberated to choose the best e-commerce platform that suits your store.
First of all, for your information, E-commerce platform software hosts online storefronts that offer a set of goods or services for sale. It allows customer service reps to have a single view of a customer across all channels, a centralized order and inventory management system that can efficiently fulfill orders from all your sales channels, including brick and mortar stores, or utilize a customer’s order history data to provide personalized and relevant offers.
In choosing the right platform, always consider these six factors: budget and size of the company, hosting, mobile-ready, security, design and time, and integration and add-ons.
Budget and Size of the Company
Decide on your budget from the beginning but in doing so, you must consider the size of your company. Some e-commerce platforms offers different pricing options. They tend to have three different options: a basic, a middle-priced, and an unlimited option, with features and bandwidth varying accordingly. There are also platforms that are open source which are free to download and use, Magento for example.
Would you like to have your website hosted by the platform? Definitely! With a hosted platform you will be paying a monthly fee, and the company providing the e-commerce platform will host your site. Hosted systems are typically very quick and easy to set-up with nothing to install manually.
This is one of the most important factor to be considered in choosing a platform. Keep in mind that your customers will be inputting their credit card and other valuable information. It is crucial for an e-commerce platform to be secured in all ways.
With more and more people shopping online nowadays, your website must be ready for this. Make sure that your chose e-commerce platform provides mobile-optimized features in their websites.
Design and Time
If your company have the time and resources to invest in designing and formatting your website, choosing a more complex option allows for more unique options in the design. However, an open-source and hosted platform will require you to use a template or theme for your website. You can download some for free or have one custom-designed for your site.
Integration and Add-ons
Your e-commerce site needs to integrate with systems or services of third companies such as Paypal, Google Analytics, and many more. From a current payment gateway to inventory management systems, it is important that your chosen platform allows you to integrate with other companies.
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