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How To Prepare Your E-Commerce Store for Holiday Season Sale

Black Friday Sale, Cyber Monday Sale, Christmas Day Sale and many more festive and seasons sale to come. According to market researcher eMarketer, retail ecommerce holiday sales this season are expected to top last year’s — by over 15 percent — with sales in November and December alone expected to reach $61.8 billion.
For both consumers and business owners, indeed, now is the season to be jolly! But most of all, these dates are the most important for ecommerce owners because they are proved to drive more traffic and sales over the past years, thus, it needs a lot of preparation. Don’t create the same mistakes as you did the previous year. Improve on your store’s weaknesses and make it better.
most important shopping dates
Step 1: Plan ahead of time on which holidays you want to participate in. If you want to participate in all of season sale, then mark your calendar. Give your business at least 3 weeks in advance to prepare for every sale. It is a big no-no to wait until the last minute to get your site ready for the holidays.
Step 2: Make sure everything in your business can handle holiday traffic. To avoid losing sales, ensure your website can handle the increase in traffic, especially when large promotions hit. Do not waste the opportunity. You are going to be on the brink of success during those days. According to the National Retail Federation, 139.4 million consumers shopped on websites over the four-day Thanksgiving weekend in 2012 — and several well-known online retailers experienced downtime and technical hurdles due to this overwhelming shopper response. Well, you do not want to happen this to your business, do you?
Step 3: Prep things up. The following are components in your site that needs double-check:
Make sure your site is secured. Monitor your Secure Sockets Layer (SSL) Certificate validity and expiration date. SSL provides the required cryptographic security needed to provide security to your customer communications. It is important to test and monitor the certificate expiration for adequate customer experience. Also, get your site prepared for any possible DDoS attack.
Page-load Speed
Web performance expectations have evolved and users are demanding much more. A one-second performance delay can be the difference between a profitable and unprofitable year. According to a Harris Poll, 44 percent of shoppers would cancel their online purchase mid-way during the final checkout process due to website delays and 89 percent of adult U.S. shoppers would simply stop shopping at an online store as a result of a poor website experience.
An easy check-out process leads to immediate sales. Run a few short A/B tests on your cart-to-checkout process.
Step 4: Advertise your business. Your marketing activities should start at least 2 weeks before the actual holiday event. Raise awareness of your brand and inform the public about your upcoming sale. Offer free or discounted shipping. Evaluate your discounts against competitors and beat their offerings. That usually does the trick in luring customers to buy more from you. As long as they are seeing they spend less, yet against competitors and beat their offerings. That usually does the trick in luring customers to buy more from you. As long as they are seeing they spend less, yet
Step 5: Concluding and Improving
When the holiday sale has ended, thank all your customers who have participated in this sale through e-mail. Evaluate the whole thing—from step 1 to 5—if you have done enough or you should have done better. This will help you improve your business in the next big seasonal sale like this.
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