Vi Commerce is looking to add a PPC Specialist to our team to manage all search and display initiatives. The PPC Specialist will manage all search, display, social media and other PPC campaigns. The PPC specialist will optimize existing campaigns, develop new campaigns and develop strategies on new marketing platforms. The PPC Specialist will bring in-depth knowledge of PPC/SEM best practices and a proven track-record of managing, optimizing, and growing paid search and display campaigns with a focus on ROI performance
- Management. Manage all aspects of PPC campaigns from design through implementation and on-going management. This includes developing campaign structures, keyword research, keyword and ad bidding, writing ad copy, developing new audiences and account management.
- Performance. Responsible for ensuring campaigns meet ROI and other performance targets.
- Expansion. Develop and execute campaigns in new verticals.
- Compliance. Work with Compliance Team to ensure all ad copy, design and keywords adhere to company’s and clients’ compliance guidelines.
- Volume. Work with Traffic Team to ensure traffic generated meets volume targets.
- Creatives. Work closely with Creative Team to conceptualize new display creatives.
- Testing. Develop, execute and evaluate A/B tests.
- Experience. 2+ years developing and managing SEM campaigns on the various search networks is required. Experience managing Facebook and Twitter campaigns is a plus.
- Performance. Proven track record of developing and managing campaigns that exceed target metrics.
- Knowledge. Up-to-date with the latest trends and best practices in PPC adverting.
- Excel. Excel Skills required.
- Strong communication skills, work ethic, and attention to detail
- Data-oriented. We are a data-driven company. Ability to use data to develop insights is a plus.
- Lead Generation. Experience in Lead Gen is a plus.
- Degree. A bachelor’s degree in marketing, business or related field is a plus.
- Willing to work on a PERMANENT NIGHT SHIFT.
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Vi Commerce is a premier web / mobile development firm specializing in scalable eCommerce, engaging user experiences, and conversion-focused site strategy. We pride ourselves in being a full-service and cost-efficient partner that enables brands and organizations to exceed their online business objectives and stand out amongst the crowd.