A better customer experience starts with simple navigation. Designers try their best to bring as much offline experience into online world whenever possible to make sure the ease of use. Brick-and-mortar stores differ a lot from online stores. When you can’t easily find things in a physical store, you can just ask the salesman and continue shopping. But in an online store, if things are not properly arranged, customers would definitely feel disoriented and close the site.
The standard Magento navigation is well-designed. It is convenient, and consistent. Built-in navigation includes the logo linked to homepage, clickable user account and cart elements, main menu with categories, bread crumbs, layered navigation, footer navigation and sitemaps.
Logo Linked to the Homepage
The Logo is the “apple of the eye” in any Magento website or in any website for that matter. This very prominent element leads you to the home page despite how far you’ve gone in the website.
When the category tree gets too large, mega-menu can be implemented to feature categories and sub-categories in a very precise and organized manner.
- Vertical Mega-menu
- A Vertical-menu solution extension can also be used. It may include limited functions but it has great features. It is highly-customizable, easy to configure horizontal and vertical menu items, the ability to add category icons, multiple menu layouts, and promotion management.
My Account and My Cart Elements
- These elements are found at the top right of the page so that site visitors or possible customers can easily access the account links and the shopping pages anytime they need it.
- Breadcrumbs show your customers the exact location of your website they are in. It is a standard feature for Magento and is also great for SEO. The advanced variation of breadcrumbs allow customers to see the full path in its panel even if they come to the product pages by a direct link.
- Layered Navigation is a built-in Magento option. This is used for customers’ to easier locate the products that they need based on the priced and product attributes.
- Horizontal Layered Navigation
- Additional Layered Navigation on the Homepage
- Also a built-in Magento option. The purpose of a sitemap is to list down the site pages in a hierarchical order showing a plain overview of the website.
Tips and Tricks for a Better Magento Store Navigation
- Plan systematically the structure of your online store navigation.
- Make sure that all navigation elements are consistent and easier to identify.
- Determine the types of customers that will visit your site. Put yourself in their shoes and build “for” them.
- Provide user-friendly categories
- Tracking of website traffic and improving store navigation in accordance with the results should be constant.
For eCommerce marketing on Magento and other eCommerce Website issues visit Vi Commerce – Providing only the Best and Cost Efficient Service for eCommerce Web and Mobile Development. Magento Certified Company.Give us a call at +1 415-503-2351 or send in your enquiry here.